Show moms just how easy Nestlé makes it for them to provide their child with back to school snacks, meals and drinks that tick all the boxes: tasty, nutritious and affordable. At the same time, educate them on the nutritional benefits of the products through the use of simple, eye-catching graphics. Tie this all together with messaging that appeals to a mom’s desire to provide the best for her child and the desire to see them flourish as they grow and learn.
Using a fun and playful sticker-like device was created. The Key Visual encompasses the Nestlé Mega Brand products as the focal point, with cartoon like stationery exploding out the backpack. The colours used are selected from based off of Nestlé products represented.