Discover how we generated an uplift in sales for Toys R Us South Africa via our omni-channel Christmas campaign.
A consistent brand experience in the digital and physical world, which brought Geoffrey to life in a magical way that inspired both children and parents.
Successfully generated magic and upliftment during a time where sentiment was down for many via the Win Your Wishlist competition.
A Christmas catalogue that was first to market, ahead of all competitor toy brands as well as a 360° campaign experience that was truly magical.
A Christmas campaign that delivered a whopping 5% increase in sales for Toys R Us compared with Christmas 2019, despite the challenges of a global Coronavirus pandemic - a result that Toys R US was ecstatic with.