+27 (0)11 884 1038                hello@icollective.agency


Doing work that makes a difference.

Our sole purpose as an agency is to support each and every one of our clients, and to focus on driving their success.



Iconic Collective

Founded in October 2014, Iconic Collective is a fully integrated and hybrid advertising agency whose sole purpose for existence is to support each and every one of our clients, and to focus on driving their success.

We begin at strategy, add creative magic, and end with excellent execution. We don’t believe that the traditional works anymore; it’s why we call ourselves Customer Experience Architects.  The consumer doesn’t want to be advertised to; they want an authentic experience.  This is what we do for our clients.

Our expertise encompasses shopper marketing; public relations and reputation management; UX/UI design; software and enterprise development; creative conceptual and design; experiential and event management; print and packaging design and production; digital and paid media strategy; and 2D & 3D animation with full post-production services.

With a team of experts in excess of 200, and with offices across Africa, the Middle East, and Europe; we have the privilege of supporting some of the most iconic brands on the planet.

In the news

  • Winning at Organic Social on Meta in 2023

    16 April 2023

    If you’ve noticed a decline in organic engagement in South Africa in late 2022 into early 2023, you’re not alone.

    Firstly, we have the challenge of the audience being less connected due to high levels of nationwide load shedding.

    Secondly, what is the world is happening with the algorithms?! Something must have changed because organic reach across an array of brand pages appears to have significantly decreased.

  • Ace your 2022 Social and Digital goals.

    02 Febuary 2022

    Staying up to date with the ever changing world of social media and digital marketing can be difficult. It's crucial, however, for businesses to utilise effective campaign strategies in order to see growth and success.

    Give your business the best chance of succeeding by taking a deep dive into the world of impactful marketing.

    Gain insight into the impending death of Third-Party Cookies and understand how to effectively leverage social media trends.

    Download the Ultimate Guide to social and digital in 2022 here.



    4 August 2021

    The need and necessity for digital transformation in any industry is greater than ever. But does your business know how to design and deploy an effective transformation program?   

    The process does not have to be complex or expensive and we have identified key focus areas which allow businesses of any size to achieve a level of digital transformation that will drive success.  

    Discover the five critical considerations for a successful strategic rollout. 

    Download the whitepaper here.

  • Facebook algorithm


    05 March 2021

    Find out how to increase the performance of your social media content by using our step-by-step guide to crack Facebook’s algorithm and rank organically. 

    “Why do some posts go viral while others receive almost no reach without as much as a courtesy ‘Like’?”

    The answer to this question eludes many.

    If you’re disheartened by the fact your thoughtfully produced content just isn’t getting the engagement it used to and you’re struggling with the Facebook algorithm, you’re not alone.

  • The Great Reset of our Time

    In the wake of Covid-19 we are witnessing a shift in consumer behaviour that will define industries forever.

    As the individual consumer considers what is of importance to them and their families; traditional considerations on brands and products no longer apply.

    And with this behavioural shift comes a demand for a new standard in customer engagement which is driving the need for agile communication strategies and innovative tools to engage, converse, and convert.

    Visit https://insights.icollective.agency  to download the whitepaper. 

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