Iconic Collective

Founded in October 2014, Iconic Collective is a fully integrated and hybrid advertising agency whose sole purpose for existence is to support each and every one of our clients, and to focus on driving their success.

We begin at strategy, add creative magic, and end with excellent execution. We don’t believe that the traditional works anymore; it’s why we call ourselves Customer Experience Architects.  The consumer doesn’t want to be advertised to; they want an authentic experience.  This is what we do for our clients.

Our expertise encompasses shopper marketing; public relations and reputation management; UX/UI design; software and enterprise development; creative conceptual and design; experiential and event management; print and packaging design and production; digital and paid media strategy; and 2D & 3D animation with full post-production services.

With a team of experts in excess of 200, and with offices across Africa, the Middle East, and Europe; we have the privilege of supporting some of the most iconic brands on the planet.

In the news

  • Iconic Collective appoints Mitch Bowker

    12 Dec 2019
    Iconic Collective has announced Mitch Bowker as its new chief operations officer. The appointment commenced on Sunday, 1 December. Prior to his appointment, Bowker was the managing director for Jawbone Brand Experiences. His previous positions include brand and marketing manager at Samsung and Nokia.
  • Iconic Collective welcomes Jawbone Brand Experiences

    6 Dec 2019

    Iconic Collective CEO Dermot Lamiter has announced that Jawbone Brand Experiences has joined the group as the brand activations, event management, experiential marketing, customer experience, and exhibition management service offering division.

  • Point acquires a 50% shareholding in the Iconic Media Group

    16 Jul 2019
    Point, an industry leader in procurement, consultation and management of end-to-end marketing solutions, has teamed up with Iconic Media Group to create a unique and fully-integrated package for clients that aims to deliver efficient production.
  • Iconic Media Group partners with Customer Marketing Group

    5 Jul 2019
    Customer Marketing Group (CMG) is Iconic Media Group’s new partner. CMG will offer strategy commercialisation, with a specialisation in delivering relevant, engaging stakeholder strategies that enhance the total customer experience to drive sustainable brand growth.
  • Here's why clients should choose independent agencies

    10 APR 2019
    Independent thinkers are always highly valued in the media and advertising world. After all, they're in the business of meeting a client's needs by delivering creative work. And it should go without saying that standalone agencies tend to attract different individuals.

#CollectiConf2019

These are our award winners from this year’s #CollectiConf2019 and just the finest examples of the strength and depth of excellence throughout the whole team!

Welcome to the Collective Drip

Our weekly industry newsletter is penned by our very own Carla Gontier; lead integrated strategist and head of our digital division; and it covers all manner of topics.

In this sacred text, Carla looks at all sorts of things, such as the latest movies (this probably won’t happen because she never watches anything that other people tell me to watch and therefore never sees the latest films, but we can keep hoping).

You can actually look forward to great podcast recommendations; series she thinks are brilliant; epic adverts; the best content online right now (according to her that is, so take that from whence it comes) and everything in between.

Each week she looks at 7 things from the previous week and it is also full of helpful, hopeful and interesting things that you can potentially use to spark those little grey cells into overdrive through:

  • Mimicry (“Holy smokes Batman, that’s a really cool idea, let’s steal that!”)
  • Simple idolisation (“Wow, what an epic campaign/ thought/ thing! I wish I’d thought of that!”)
  • Or even through insights that really just make you think a little…

So without further ado, dive right in.  The water’s warm!

2020 SOCIAL TRENDS YOU NEED TO KNOW

LET’S FACE IT.  SOCIAL MEDIA MARKETING IS IN A CONSTANT STATE OF CHANGE AND ADVERTISING HAS BECOME MORE AND MORE CHALLENGING. In the last year, the conversational data around the

The Drip Edition 16

We are BACK AT IT. I got back two weeks ago to a relatively quiet start to the year, which was a nice change, however it all descended into chaos in

The Drip Edition 15

The time has come. The time when all of our friends, family, acquaintances and colleagues all feel obliged to ruminate on the year that has past, and look forward to

The Drip Edition 14

GUTEN TAG Fresh off the back of our company conference at the end of last week, I feel newly invigorated with the joy of work life. I’ve had blinkers on

The Drip Edition 13

Sjoe. What a week. (have I said this every week for the past two months?) Well, it was. It’s now Monday morning and I am frantically trying to finish this,

The Drip Edition 12

Ahoy, and welcome to what is now officially SILLY SEASON! As I type this, it is pouring with rain in Cape Town (and now I am in Durban and it

The Drip Edition 11

Hello comrades (not sure why I went Soviet there – perhaps a reaction to capitalist NYC?)   I am back from my travels, refreshed and have jumped right back into

The Drip Edition 10

“Don’t call me, I’ll call you.” This is not – despite what those of you who know me might think – a plea for people to stop phoning me. I

The Drip Edition 9

Hey guys, You may have noticed we skipped last week. I am sorry. Can you forgive me? I was quite sick and travelling and working on a number of different

The Drip Edition 8

I don’t really know what to say about this week. It has been incredibly busy and a little frustrating. It was one of those hurry-up-and-wait weeks, where you mission to

The Drip Edition 7

Welcome back to all you wonderful humans😊 It’s Friday and that means it’s THE COLLECTIVE DRIP TIME! And obviously (less exciting than my newsletter, but still a thrill) – the

The Drip Edition 6

It's FRIIIIIDAAAYYYY! I’m in an exceptionally good mood today, mostly because it’s finally not raining in Cape Town, and the weather is perfectly crisp and still. This week I stuck

Get the drip delivered weekly! The Drip is a weekly newsletter filled with all things inspiring, interesting and advertising that we love. Sign up. Stay informed.

Iconic Collective

We are 7 agencies with one voice, operating as a collective of creative businesses. Our expertise encompasses shopper marketing; public relations and reputation management; UX/UI design; software and enterprise development; creative conceptual and design; experiential and event management; print and packaging design and production; digital and paid media strategy; and 2D & 3D animation with full post-production services.