In the news
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The Great Reset of our Time
In the wake of Covid-19 we are witnessing a shift in consumer behaviour that will define industries forever.
As the individual consumer considers what is of importance to them and their families; traditional considerations on brands and products no longer apply.
And with this behavioural shift comes a demand for a new standard in customer engagement which is driving the need for agile communication strategies and innovative tools to engage, converse, and convert.
Visit https://insights.icollective.agency to download the whitepaper.
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Iconic Collective appoints Mitch Bowker
Iconic Collective has announced Mitch Bowker as its new chief operations officer. The appointment commenced on Sunday, 1 December. Prior to his appointment, Bowker was the managing director for Jawbone Brand Experiences. His previous positions include brand and marketing manager at Samsung and Nokia. -
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Point acquires a 50% shareholding in the Iconic Media Group
Point, an industry leader in procurement, consultation and management of end-to-end marketing solutions, has teamed up with Iconic Media Group to create a unique and fully-integrated package for clients that aims to deliver efficient production. -
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Here's why clients should choose independent agencies
Independent thinkers are always highly valued in the media and advertising world. After all, they're in the business of meeting a client's needs by delivering creative work. And it should go without saying that standalone agencies tend to attract different individuals.
Welcome to the Collective Drip
Our weekly industry newsletter is penned by our very own Carla Gontier; lead integrated strategist and head of our digital division; and it covers all manner of topics.
In this sacred text, Carla looks at all sorts of things, such as the latest movies (this probably won’t happen because she never watches anything that other people tell me to watch and therefore never sees the latest films, but we can keep hoping).
You can actually look forward to great podcast recommendations; series she thinks are brilliant; epic adverts; the best content online right now (according to her that is, so take that from whence it comes) and everything in between.
Each week she looks at 7 things from the previous week and it is also full of helpful, hopeful and interesting things that you can potentially use to spark those little grey cells into overdrive through:
- Mimicry (“Holy smokes Batman, that’s a really cool idea, let’s steal that!”)
- Simple idolisation (“Wow, what an epic campaign/ thought/ thing! I wish I’d thought of that!”)
- Or even through insights that really just make you think a little…
So without further ado, dive right in. The water’s warm!
2020 SOCIAL TRENDS YOU NEED TO KNOW
LET’S FACE IT. SOCIAL MEDIA MARKETING IS IN A CONSTANT STATE OF CHANGE AND ADVERTISING HAS BECOME MORE AND MORE CHALLENGING. In the last year, the conversational data around the
The Drip Edition 16
We are BACK AT IT. I got back two weeks ago to a relatively quiet start to the year, which was a nice change, however it all descended into chaos in
The Drip Edition 15
The time has come. The time when all of our friends, family, acquaintances and colleagues all feel obliged to ruminate on the year that has past, and look forward to
The Drip Edition 14
GUTEN TAG Fresh off the back of our company conference at the end of last week, I feel newly invigorated with the joy of work life. I’ve had blinkers on
The Drip Edition 13
Sjoe. What a week. (have I said this every week for the past two months?) Well, it was. It’s now Monday morning and I am frantically trying to finish this,
The Drip Edition 12
Ahoy, and welcome to what is now officially SILLY SEASON! As I type this, it is pouring with rain in Cape Town (and now I am in Durban and it
The Drip Edition 11
Hello comrades (not sure why I went Soviet there – perhaps a reaction to capitalist NYC?) I am back from my travels, refreshed and have jumped right back into
The Drip Edition 10
“Don’t call me, I’ll call you.” This is not – despite what those of you who know me might think – a plea for people to stop phoning me. I
The Drip Edition 9
Hey guys, You may have noticed we skipped last week. I am sorry. Can you forgive me? I was quite sick and travelling and working on a number of different
The Drip Edition 8
I don’t really know what to say about this week. It has been incredibly busy and a little frustrating. It was one of those hurry-up-and-wait weeks, where you mission to
The Drip Edition 7
Welcome back to all you wonderful humans😊 It’s Friday and that means it’s THE COLLECTIVE DRIP TIME! And obviously (less exciting than my newsletter, but still a thrill) – the
The Drip Edition 6
It's FRIIIIIDAAAYYYY! I’m in an exceptionally good mood today, mostly because it’s finally not raining in Cape Town, and the weather is perfectly crisp and still. This week I stuck
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