Doing work that makes a difference.

Our sole purpose as an agency is to support each and every one of our clients, and to focus on driving their success.



Iconic Collective

Founded in October 2014, Iconic Collective is a fully integrated and hybrid advertising agency whose sole purpose for existence is to support each and every one of our clients, and to focus on driving their success.

We begin at strategy, add creative magic, and end with excellent execution. We don’t believe that the traditional works anymore; it’s why we call ourselves Customer Experience Architects.  The consumer doesn’t want to be advertised to; they want an authentic experience.  This is what we do for our clients.

Our expertise encompasses shopper marketing; public relations and reputation management; UX/UI design; software and enterprise development; creative conceptual and design; experiential and event management; print and packaging design and production; digital and paid media strategy; and 2D & 3D animation with full post-production services.

With a team of experts in excess of 200, and with offices across Africa, the Middle East, and Europe; we have the privilege of supporting some of the most iconic brands on the planet.

In the news


    4 August 2021

    The need and necessity for digital transformation in any industry is greater than ever. But does your business know how to design and deploy an effective transformation program?   

    The process does not have to be complex or expensive and we have identified key focus areas which allow businesses of any size to achieve a level of digital transformation that will drive success.  

    Discover the five critical considerations for a successful strategic rollout. 

    Download the whitepaper here.

  • Facebook algorithm


    05 March 2021

    Find out how to increase the performance of your social media content by using our step-by-step guide to crack Facebook’s algorithm and rank organically. 

    “Why do some posts go viral while others receive almost no reach without as much as a courtesy ‘Like’?”

    The answer to this question eludes many.

    If you’re disheartened by the fact your thoughtfully produced content just isn’t getting the engagement it used to and you’re struggling with the Facebook algorithm, you’re not alone.

  • The Great Reset of our Time

    In the wake of Covid-19 we are witnessing a shift in consumer behaviour that will define industries forever.

    As the individual consumer considers what is of importance to them and their families; traditional considerations on brands and products no longer apply.

    And with this behavioural shift comes a demand for a new standard in customer engagement which is driving the need for agile communication strategies and innovative tools to engage, converse, and convert.

    Visit  to download the whitepaper. 

  • Social trends


    24 January 2020

    In the last year, the conversational data around the term ‘advertising’ has dropped significantly in net sentiment as people no longer want to be sold to. More than 80% of millennials say they don’t trust traditional advertising  and with that generation owning significant spending power, new disruptive technologies will be needed to shake up marketing strategies.

    But it’s not all doom and gloom. There is some good news: 80% of brands say that their community building efforts have resulted in increased traffic. So, despite social media being challenging at times, the time invested in fostering a quality social media community is very worthwhile.

Receive updates as they happen! Sign up. Stay informed.