Digital assets were adapted so video was suited to Instagram (with cutdowns for stories) and text bubbles were added in order to make the videos comprehensible without sound.
We also created videos for load-shedding that were tactically based, aiming to tap into relevant conversation around the time when the country was having electricity outages.
Digital assets included: Instagram posts; Facebook posts; Twitter posts (including Christopher automated response posts targeting competitor keywords); FB and IG stories; carousel ads; collection ads; interactive (canvas) ads; emailers; YouTube artwork and videos; GSP search ads; GDN banners and homepage banners, each requiring different iterations every week over a three-week period.
We are 8 agencies with one voice, operating as a collective of creative businesses. Our expertise encompasses shopper marketing; public relations and reputation management; UX/UI design; software and enterprise development; creative conceptual and design; experiential and event management; print and packaging design and production; digital and paid media strategy; and 2D & 3D animation with full post-production services.