We conceptualised a campaign which focused on the insight that this brand was rethinking education – we were essentially asking our audience to rethink the way they think about school, whilst also promoting the notion that Accelerate Academies ReThinks education. We got to work, designing a brand new look for the school which crafted a more playful, fun image talking to the innovative learning techniques, crafting a logo and brand guidelines, moving them away from the very corporate look and feel they were working within.

We then developed a plan to amplify the new school online through this more exciting brand, as well as developed an educational infographic video to highlight this new learning platform – a first in South Africa - and which also acted as a lead-generation vehicle, drive people to their website where they could sign up for open days.