+27 (0)11 884 1038                hello@icollective.agency

Our team of shopper marketing experts have data, research and insights at its core’. our insights team, we aim to unpack the issues in your business and use this to build strategic outcomes and develop the building blocks for creative and strategic plans to service your brands.


  • THINK | Here we aim to understand business and brand aspirations, unpack the issues and barriers in conversion and consideration.

  • DECIDE | This stage develops insights (the why) across the brand, the consumer, the industry and the category; and enables us to develop the plan or strategy.

  • ACT | Here we develop programs based on our strategy (what, against whom; where and when) and then execute (or provide the tools and a plan to execute).

Drawing on over 50 years’ of retail shopper experience, we have extensive history working directly with marketing and shopper divisions to develop the customer decision journey. We aim to understand your business aspirations, looking at where you should play (regions; channels; segments and outlets); what you should play with (portfolio; brands formats; SKU’s); who to play with (target shoppers; trade strategy; target occasions; touchpoints and opportunities); how to enable (category and portfolio strategy; trade strategy; shopper strategy and consumer strategy) and then detailing a plan of how to win through detailed plans and tactics (a picture of success; execution KPI’s by stakeholder; joint accountability and shared responsibility).