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Case Study
Client: New Balance Dubai

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The Problem

Demonstrating a connection to consumers, and a consumer benefit, through innovative point of sale assets.

The Brief

We were tasked with taking the New Balance Soft Foam 2020 artwork and applying it in retail stores (Dubai).We were given certain areas to brand within store to maximise impact. The goal was to do a brand activation,not a stock holding exercise.

Our Response

Our solution was to create impactful retail touch points.We developed point of sale elements which maximised the store layout, capturing attention with eye-catching artwork, display stands and a treadmill activation.

Retail Design executions

Key Visuals

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