Case Study
Client: Nespresso

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The Problem

How do you get coffee drinkers to want to sample the Nespresso range, whilst competing with craft coffee and small batch coffee grounds served at local coffee shops?

The Brief

Nespresso’s aim is to offer a range of high quality coffees to suit every taste preference. The continuous effort by Nespresso to do so, offered the opportunity to provide coffees that go beyond the origin and are a result of special harvesting & processing methods that enhance the coffee’s innate flavours to give a unique flavour profile.The result is the new Master Origin range.Nespresso tasked us with promoting this range.

The Solution

Coffee drinkers are looking for new and memorable experiences and want to understand how the coffee is farmed and processed. We created unique Nespresso coffee activations in both malls and media house environments.

KPIs: Large stands = 150 samples per day; Small stands = 60 samples per day.

MASTER ORIGIN, A COFFEE EXPERIENCE.