Author: Dermot Latimer

Dermot Latimer is the Founder and CEO of Iconic Media. Having founded the agency upon his arrival in South Africa 4 years ago; he has been consulting to large and small brands in the digital, technological, experiential, and content fields for that time.

Paradigm Shift – An overview of Artificial Intelligence and Chatbots

The Landscape So, what exactly is a Chatbot? A chatbot is a digitally created service that can hold natural sounding conversations with human beings with the aim of accomplishing particular tasks, such as answering questions or enabling product purchases. Powered by a set of simple rules and varying degrees of artificial intelligence, these bots converse […]

Iconic Collective

We are 7 agencies with one voice, operating as a collective of creative businesses. Our expertise encompasses shopper marketing, UX, development and technology, design, experiential, print, digital, creative production, and post-production.