Author: Carla Gontier

Carla Gontier is Director of Strategy at Iconic Media. Carla has developed significant digital and content strategic experience over the past 8 years, with the bulk of her experience within digital and social primarily spent across the FMCG; Automotive; Tourism; Insurance; Education and Tech industries.

The Drip Edition 6

It’s FRIIIIIDAAAYYYY! I’m in an exceptionally good mood today, mostly because it’s finally not raining in Cape Town, and the weather is perfectly crisp and still. This week I stuck to my promise (mostly) and journaled every day. It felt super productive and helped me organise my thoughts in a clear and structured way, and […]

The Drip Edition 5

This week my colleague Olivia (Iconic Collective’s ECD) and I attended the Facebook Future Of Retail event hosted in Cape Town. There were talks from a number of industry leaders, including Bruno Bertrand, Digital Commerce & Marketing Director at Estée Lauder. It was very insightful and I think it reinforced a lot about what we […]

The Drip Edition 4

Phew. What. A. Week. I had the best week travelling to Joburg. We have so many exciting new projects on the go, I am bursting at the seams to get them all actioned! Last week Friday The Point and Iconic Collective team held an Innovation Day at Unilever and it was a huge success. It really […]

The Drip Edition 3

Ahoy there! Welcome back, and hello to any new visitors.     I have had a good week. Some of it’s been frustrating (you know when you give a presentation and you just feel like it could have gone so much better? That). Some of it has been super exciting! Our innovation day in Durban […]

The Drip Edition 2

Welcome, Wamkelekile, Bienvenue It’s been a FREEZING cold week in Cape Town, and I am on top of a heater right now, cuddling my fluffy and very naughty little labrador. It is a dreary Thursday evening as I type this, and I am re-watching The Sopranos (the best show ever by the way, if you […]

The Drip Edition 1

Welcome back to The Collective Drip! It’s that time of the week again. The time when – if you’ll allow me to – I’ll take up a few minutes of your life to highlight a few things happening in the world that interest me. But first, a bit about this week. Some of the Cape Town […]

The Rise of Dark Social and adoption of Ephemeral Content

Dark social is a term coined by Alexis C. Madrigal, a senior editor at The Atlantic. Dark social refers to people sharing content in private platforms rather than on public profiles or with all of their followers. We know what you’re thinking. Dark social? Ephemeral content? What sorcery is this. Which fantastic beasts are you […]

Iconic Collective

We are 7 agencies with one voice, operating as a collective of creative businesses. Our expertise encompases shopper marketing, UX, development and technology, design, experiential, print, digital, creative production, and post-production.