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User Experience is everywhere

When using a tangible device, such as computer mouse, is it aesthetically appealing, does it fit snug in your hand or is it too big and cumbersome? Does the weight affect its ability to move as you require? Can you use it unconsciously or are you forever aware of its presence when using it to […]

The Rise of Dark Social and adoption of Ephemeral Content

Dark social is a term coined by Alexis C. Madrigal, a senior editor at The Atlantic. Dark social refers to people sharing content in private platforms rather than on public profiles or with all of their followers. We know what you’re thinking. Dark social? Ephemeral content? What sorcery is this. Which fantastic beasts are you […]

Understand the algorithms & win at social

As many of you have likely heard, Facebook is now a “Pay to play” space for brands, but the good news is that some social media algorithms still allow brand content to rank alongside peer to peer *meaningful content organically (unpaid) in feeds. In this article we’ll look at the South African social media landscape […]

Paradigm Shift – An overview of Artificial Intelligence and Chatbots

The Landscape So, what exactly is a Chatbot? A chatbot is a digitally created service that can hold natural sounding conversations with human beings with the aim of accomplishing particular tasks, such as answering questions or enabling product purchases. Powered by a set of simple rules and varying degrees of artificial intelligence, these bots converse […]
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Iconic Collective

We are 7 agencies with one voice, operating as a collective of creative businesses. Our expertise encompases shopper marketing, UX, development and technology, design, experiential, print, digital, creative production, and post-production.